![]() Sonos speakers can be run together to create a bigger sound in a single room, or even turned into a wireless stereo pair, or they can be split up into separate rooms to all play different music across different zones around the house - all controlled from the one control panel on a single PC or smartphone. New features emerge, and as new speakers are released, old speakers are given new options and features to extend their usefulness around the home. This service and feature upgradeability goes far beyond adding new streaming services. All really thanks to five years of development on the Sonos music API to make sure it worked for a broad range of companies." "JB Hi-Fi came to us and said, 'We see the future of audio, we think it's streaming', and we were like, 'Great, here's the way to do it', and they basically had it up and running. Australia went from having no services to having about four in a year and a half, right? And that was fantastic for everybody involved," said Cullen. "So the way that played out in Australia was exactly what we had hoped when we did it. We wouldn't have done anything it would just simply have added it all in the back end. If it was a reliable service, you could look in your 'More Music' menu one day and find a new service in there. "It took us five years to do it well, but by 2011, we had a really solid approach to allowing a service to attach to Sonos and then run a set of tests. We asked ourselves, 'Do we think there's going to be 10 services, 100 services, or 1000 services?' and we concluded there would be thousands of services because there's hundreds of countries and thousands of languages and everybody likes music, so there's going to be demand for all kinds of different services."įrom there, Sonos built a system that let services essentially add themselves to Sonos. " was a decision we made in 2006, when we first got Rhapsody going. ![]() "Songza right now is very hot in North America, but it seems to be different services all the time," said Cullen. Plus services you've never heard of, like 8tracks, Aupeo!, DAR.fm, Wolfgang's Vault and more. Yet, Sonos supports Spotify, Pandora, Deezer, MOG, Songl, Rdio and even the JB Hi-Fi streaming service. In no small part, Sonos is only as strong as the services it supports. Just some of the services that Sonos supports in Australia. It just took a lot longer to do it than the company expected. ![]() So of course music was going to move online. In the midst of that early '00s era and the rise of consumer web services, it seemed like everything was heading to the server. ![]() The four founders of Sonos actually came from a company called, an infrastructure company driving directory and email servers. "We saw in 2004 before they were bought by Real Networks for the Rhapsody service, and we thought, 'That's it, that's what everybody's going to do.'" "Ironically, we thought we were late," said Tom Cullen, co-founder of Sonos. Now that streaming is everywhere, Sonos' eight years of maturity in exactly that style of audio delivery puts it front and centre in the streaming revolution. For a long time, it served an awkward niche that wasn't quite yet ready for prime time. As music-streaming services finally take root after years of promise and expectation, Sonos is the speaker company that has been focused on nothing but streaming since its inception.
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